Museum Folkwang
Manoli
  • Lucian Bernhard (Emil Kahn)
  • Manoli, 1910

  • [box] (varient with reworked Manoli seal)
  • Colour lithography
  • 68 x 95 cm
  • Printing Press Hollerbaum & Schmidt, Berlin
  • Inv. DPM 9533
  • CommentaryIn 1894, Jacob Mandelbaum founded the ›Zigarettenfabrik Argus‹, which from 1897 traded under the name of ›Manoli‹. In 1900, 100 people and by 1904 some 200 were employed there in the production of cigarettes. New distribution and marketing concepts soon made Manoli’s quality products well-known (Gold medal at the Paris Exhibition of 1900). Slowly Manoli mechanized its production of cigarettes until in 1909 the first machine produced tipped cigarette, the ›Manoli-Dandy‹, appeared on the market, at first in a tin box. In 1911 Manoli employed 500 people and in the same year the firm came out with a new advertising concept. It was developed in close cooperation with the printer’s ›Hollerbaum & Schmidt‹ and the artists working there, such as Julius Klinger, Hans Rudi Erdt and Lucian Bernhard. Up to 1923, Bernhard designed numerous ads, packaging and posters for Manoli. With Manoli’s takeover by Reemtsma (1924 majority shareholding, 1927 merger), this cooperation came to an end.
  • Obj_Id: 30,433
  • Obj_Internet_S: Highlight
  • Obj_Ownership_S (Verantw):German Poster Museum
  • Obj_SpareNField01_N (Verantw): 242
  • Obj_Creditline_S: Deutsches Plakat Museum im Museum Folkwang
  • Obj_Title1_S: Manoli
  • Obj_Title2_S:
  • Obj_PartDescription_S (Titelerg): [box] (varient with reworked Manoli seal)
  • Obj_SpareMField01_M (Alle Titel): Manoli [box] (varient with reworked Manoli seal) Manoli [Schachtel] (Variante mit überarbeitetem Manoli-Signet)
  • Obj_Dating_S: 1910
  • Jahr von: 1,910
  • Jahr bis: 1,910
  • Obj_IdentNr_S: DPM 9533
  • Obj_IdentNrSort_S: DPM 009533
  • Obj_Classification_S (Objtyp): Poster
  • Obj_Crate_S: 68 x 95 cm
  • Obj_Material_S:
  • Obj_Technique_S: Colour lithography
  • Obj_SpareSField01_S (Mat./Tech.): Colour lithography
  • Obj_AccNote_S (Erwerb):
  • Obj_PermanentLocation_S (Standort):
  • Obj_Condition1_S (Druckerei): Hollerbaum & Schmidt, Berlin
  • Obj_Condition2_S (Auflage):
  • Obj_Subtype_S (Genre):
  • Obj_Rights_S: © VG Bild-Kunst, Bonn 2017
    Photo: Museum Folkwang, Essen
Commentary
Artists

In 1894, Jacob Mandelbaum founded the ›Zigarettenfabrik Argus‹, which from 1897 traded under the name of ›Manoli‹. In 1900, 100 people and by 1904 some 200 were employed there in the production of cigarettes. New distribution and marketing concepts soon made Manoli’s quality products well-known (Gold medal at the Paris Exhibition of 1900). Slowly Manoli mechanized its production of cigarettes until in 1909 the first machine produced tipped cigarette, the ›Manoli-Dandy‹, appeared on the market, at first in a tin box. In 1911 Manoli employed 500 people and in the same year the firm came out with a new advertising concept. It was developed in close cooperation with the printer’s ›Hollerbaum & Schmidt‹ and the artists working there, such as Julius Klinger, Hans Rudi Erdt and Lucian Bernhard. Up to 1923, Bernhard designed numerous ads, packaging and posters for Manoli. With Manoli’s takeover by Reemtsma (1924 majority shareholding, 1927 merger), this cooperation came to an end.